Article - March 6, 2019

Was the Forecast Wrong, or Are You Using the Wrong Forecast?

Weather map with tropical storm

Are You Using the Wrong Forecast?

Million dollar business decisions are regularly made based on the television forecast alone. What happens if the temperature drops a few degrees below forecasted, or if lightning strikes a few miles north of the forecasted strike zone? It could be a loss to your company - in recovery time and dollars.

There is more than one method to developing weather forecasts, and understanding the differences will allow you to make more strategic weather-based business decisions.

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