Was the Forecast Wrong, or Are You Using the Wrong Forecast?

Million dollar business decisions are regularly made based on the television forecast alone. What happens if the temperature drops a few degrees below forecasted, or if lightning strikes a few miles north of the forecasted strike zone? It could be a loss to your company - in recovery time and dollars.

There is more than one method to developing weather forecasts, and understanding the differences will allow you to make more strategic weather-based business decisions.

Watch our webinar on the subject